I guess I don't understand the comparison you're making. The purveyor of fake tune-up utilities fools unsophisticated consumers into buying something useless,

I guess I don't understand the comparison you're making. The purveyor of fake tune-up utilities fools unsophisticated consumers into buying something useless, which is obviously unethical. The PC game developer tries to make money on a product that's so desirable, more people steal it than buy it.