Yes being on the other end is not so fun. The basic problem is that very few customers that can really benefit from a product actually make the effort to find

Yes being on the other end is not so fun. The basic problem is that very few customers that can really benefit from a product actually make the effort to find the product. I sell a product that is vastly superior to all other solutions, yet almost none of my customers come organically via a Google search despite being number 2 in the niche. Almost all our new customers come indirectly after losing a contract against a competitor using our product. I have to say that this is the best way to sell.