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The purpose of marketing is to generate demand, not sales. This means that marketing is supposed to get a product on your radar, explain to you how it can help
by puranjay 11y ago
The purpose of marketing is to generate demand, not sales.
This means that marketing is supposed to get a product on your radar, explain to you how it can help you, and then capture some vital information from you - say, an email address or a phone number.
THEN the sales team can swing in and push you the product.