I thought the same. However some content would be better for you and some content would be better for your competitors, and the advertising budgets should be al

I thought the same. However some content would be better for you and some content would be better for your competitors, and the advertising budgets should be allocated according to the generated sales. Suppose the content in question is an article on high speed photography, and some cameras are better at this than others. Surely an efficient market would reward the article with proportionally more advertising dollars from high speed camera sellers.