I agree too. "3D" had another push a half-decade ago in theaters and on TVs, and by this point it's reasonable to call it a failure. VR is much in the same vein

I agree too. "3D" had another push a half-decade ago in theaters and on TVs, and by this point it's reasonable to call it a failure. VR is much in the same vein: it's inconvenient enough to our lives that we're more likely to justify getting away from it than going to it. The Visicalc moment should either have happened by now or be right on the horizon. It hasn't. The demos are still basically reliant on the same kind of "spectacle" elements that 3D movies use, and the track record there is bad for franchise media - that is stuff that sells tourist tickets for theme park installations, but not repeat visits from loyal fans. But AR, AR stands a chance. It is not hugely different to our existing uses of media technology - one more screen, in a different location, supplementing the existing experience. And it has good cross-over into VR for the remaining experiences that do work well in immersion mode. That might buy VR time to develop gradually for a few decades, like silent film. There are some things that are worth exploring with VR, but the tech really needs to be in mass adoption first.