I appreciate the absolute heart-on-sleeve but you're not in "post mortem" mode, you're in transition mode! Your message - from the first sentence to choosing "

I appreciate the absolute heart-on-sleeve but you're not in "post mortem" mode, you're in transition mode! Your message - from the first sentence to choosing "default dead" in telling the story reads negative. Same message, different delivery: "First the good news - Runscope is now cash flow positive and in it for the long-haul! In other words we're "Default Alive"* and even though the road getting there has been bumpy, we're more committed than ever. We're even moving our core team back to sunny Minnesota to continue managing costs and expand our team more sustainably." - - - - I have huge respect for what you are going through and wordsmithing at this critical stage when customers are thinking "What the fuck is going on at RunScape" will have an impact on your business. Stay positive and upbeat publicly, especially when you have a positive message to deliver!