I tend to look at the information about a company if I'm considering signing up for a (paid) service. I like to see the type of staff that are promoted: are th

I tend to look at the information about a company if I'm considering signing up for a (paid) service. I like to see the type of staff that are promoted: are they technical? Or just the business folks? Does it show the whole company? Or just the C suite? What did they do before? Did they all work at the same place? Are there any women? Are the women all designers or assistants? What's the cultural mix? Is the company distributed, supportive of remote work? Are there any kids in the shots of the last company picnic? I like to see something of the character of the company too. It's dumb, but when you see the company dog listed with the staff photos, it suggests a certain non-starchy attitude (even if it's manufactured). So ... my suggestion would be: be open, be honest, and show your a little of ethos. Celebrate being a one-person endeavour! Most people won't care, but it might make for a better relationship with some of your potential customers.