3 ms·

b-but isn't marketing purpose to generate sale?

• cheez 11y ago
  Sales is the process by which you take a qualified lead and convert them to a paying customer. As a startup, before you start making money, your job is not to find a ton of people to close. Your job is to find out how to close people. It's a machine, a process for growth: 1. Idea 2. Validation 3. MVP 4. Sell to eager buyers 5. Iterate 6. ??? I don't know, I'm still on 4.
• puranjay 11y ago
  The purpose of marketing is to generate demand, not sales. This means that marketing is supposed to get a product on your radar, explain to you how it can help you, and then capture some vital information from you - say, an email address or a phone number. THEN the sales team can swing in and push you the product.