Thinking further, perhaps you could categorize this movement as an elaborate parody. "Old Master" style expressed a contentment with life as it currently existe

Thinking further, perhaps you could categorize this movement as an elaborate parody. "Old Master" style expressed a contentment with life as it currently existed, a sense of the beauty of things, and a sense of timelessness which aren't really present today; a painting of a bottle of Coke in the style of a bowl of fruit, or a stockbroker in a BMW in the style of a hunter on his horse, is both an impressive technical accomplishment and a very elaborate joke...