Boxed wine solves this problem too. It's just that very little good wine is sold in boxes. But this start up will likely have the same problem. You aren't going

Boxed wine solves this problem too. It's just that very little good wine is sold in boxes. But this start up will likely have the same problem. You aren't going to find your favorite wine in a wine version k-cup (W-cups?). Now you could argue that maybe they are going to get good wine and make good W-cups. But people are making "good" boxed wines now too. Sticking wifi on it just seems like a gimmick.