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As someone who actually works in the packaged beverage industry and has had a lot of wine experience... no. The last thing we're looking for is a way to make o
by pinot 11y ago
As someone who actually works in the packaged beverage industry and has had a lot of wine experience... no.
The last thing we're looking for is a way to make our package more expensive and limit the number of customers we can reach.
- toyg 11y agoA smaller form factor (not necessarily this particular one, which looks stupid) could give you more consumers though. Coke sells more cans than 2-L bottles, after all. If I could buy something like a half-bottle at 75% of a full one, packing good wine, I would buy loads of different ones. As it is, I know that I would overspend for a couple of glasses, because my wife doesn't drink; or I would have to limit myself to the industrial plonk, the only stuff that comes in smaller formats. So I buy a beer or soft drink instead.
- tcdent 11y ago375ml 'half bottles' have been around for a very long time. The claim from those with a discerning enough palate is that the wine develops differently inside the smaller container, and thus the 750ml is ideal. I recently tried a few canned (12 oz) wines that were surprisingly nice. Like wine, the breadth of beers sold in smaller packages is growing, but for the full variety you have to purchase larger 22oz bottles.
- glenra 11y ago> The claim [...] is that the wine develops differently inside the smaller container Is there some reason they couldn't let it "develop" an appropriate amount of time inside the larger container, then divide the result into small beer-sized containers (cans or bottles) for sale to end-consumers?
- prawn 11y agoWine is already available in half-bottles, at various restaurants and elsewhere.
- replicatorblog 11y agoYou wouldn't be interested in getting real time (aggregated/anonymized) data on the drinking habits of your customers?