the problem is that direct criticism turns into language that is insulting, or that can be interpreted as such. a lot of people do not have the social skills t

the problem is that direct criticism turns into language that is insulting, or that can be interpreted as such. a lot of people do not have the social skills to participate in this strategy effectively. if you're worked in this industry for any significant length of time, i think you know the kind of person i'm referring to. i'm sure the 37signals founders and senior executives have these skills, built up over a decade or more of banter and working together. the danger comes when you put junior employees, socially awkward employees, or perfect strangers into a room and tell them to start breaking down each others' input.