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Yes, Phil's comment about 5-year old PCs still in use might seem to be out touch for a lot of people especially the ones who aren't Apple products' demographics
by devy 11y ago
Yes, Phil's comment about 5-year old PCs still in use might seem to be out touch for a lot of people especially the ones who aren't Apple products' demographics. But consider these points:
1) Moore's Law was still in effect in the past five years. iOS devices hardware have been taking full advantage of that. So for roughly the same price range, you will get a 12x more performant hardware [1] for the same price, probably more energy efficient device too. Ain't it better if you can afford?
2) Apple started to emphasize their environmental friendliness (including energy efficiency) in manufacturing process and product raw materials and has been advancing their game each year[2]. So a once more toxic product made 5 years ago might be manufactured less so. In the process of replacing this 5-year old product, it is actually moving us forward to a more environmental friendly life style. Similarly, like the light bulb evolution: incandescent -> CFL -> LED etc.
There are probably other connotations behind that comment when Phil said it. Since 2/3 of the revenues were from selling iOS devices[3], Apple is still a hardware company like it or not. If they can sell you a piece of faster, more energy efficient and environment friendlier hardware than the one from yesteryear and in the mean time making a huge profit from that, wouldn't it be merrier for both them and the consumer?
[1] https://browser.primatelabs.com/ios-benchmarks https://browser.primatelabs.com/ios-benchmarks
[2] http://www.apple.com/environment/ http://www.apple.com/environment/
[3] http://www.macworld.co.uk/news/apple/apple-q1-2016-financial-results-how-many-iphones-ipads-watch-macs-sold-revenue-results-3581769/ http://www.macworld.co.uk/news/apple/apple-q1-2016-financial...
- pfg 11y ago> 2) Apple started to emphasize their environmental friendliness (including energy efficiency) in manufacturing process and product raw materials and has been advancing their game each year[2]. So a once more toxic product made 5 years ago might be manufactured less so. In the process of replacing this 5-year old product, it is actually moving us forward to a more environmental friendly life style. Similarly, like the light bulb evolution: incandescent -> CFL -> LED etc. That's an odd argument to make. Producing a new device (as opposed to continuing to use your existing one) will always be worse for the environment, other than with regards to your first argument (energy efficiency). Even with energy efficiency in mind, it's questionable at best - CPU/GPU performance is only part of the equation, and recent devices certainly don't use 12x less energy compared to ones from 5 years ago.