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My counter argument: Since the beggining of time consumers have undergone the same process when making a buying decision. In the past you might drive to the c
by aresant 17y ago
My counter argument:
Since the beggining of time consumers have undergone the same process when making a buying decision.
In the past you might drive to the convenient local Circuit City to check out a TV you read in consumer reports was quality, and then order the thing from Sears catalog because you were discount shopping.
I agree that it's a shame we can't all split a few pennies of advertising dollars on the research side, but I look at the REAL opportunity here as helping people create BETTER websites & CRM to shorten the sales cycle and capture those dollars for themselves.
- minouye 17y agoI'd agree with this and add that merchants/affiliate networks should further encourage better publisher sites by measuring and paying out on metrics around the lifetime value of a customer. A better customer experience on an affiliate site will drive repeat purchases and ultimately the lifetime value of the customer will be greater than the margins on the initial sale. It would be great if quality publishers could be compensated for "better" customers, because it would reward valuable affilates and cut down on a lot of the thin landing pages that currently plague Google on long-tail keyword searches.
- qeorge 17y agoIf you have high-quality traffic which generates a lot of sales, you actually can negotiate better rates with affiliate networks. Their published payouts are just a starting point for the negotiation.