SEO-friendly: jQuery allowed us to represent all of the data in HTML, so Google and other search engines can gobble it up and help us make it more discoverable.

SEO-friendly: jQuery allowed us to represent all of the data in HTML, so Google and other search engines can gobble it up and help us make it more discoverable. If the map was done in Flash and embedded with SWFObject, you would also be able to place alternate HTML data (in the <div> where the SWF is placed). So, this point isn't really valid.