I would second your remark. I think this issue is more complex with many more interests in play and Apple can create various advantages from appealing more trus

I would second your remark. I think this issue is more complex with many more interests in play and Apple can create various advantages from appealing more trustworthy to customers. Nevertheless I'm very opinionated that none of the major causes is being genuinely concerned about privacy (until it is theirs) as some were championing them, especially their CEOs.