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I know nothing about shipping physical products, but how difficult would it be to make 50 different kinds of labels, ship each kind to a different set of stores
by rabidsnail 17y ago
I know nothing about shipping physical products, but how difficult would it be to make 50 different kinds of labels, ship each kind to a different set of stores, and measure the sales of each store? That seems like it would be more reliable than trying to detect differences in people's "emotional responses".
- clistctrl 17y agomaybe, but I think there are forces involved besides the label which could alter the results. For instance, what if the weather is colder in Test Space 1 so soup sales increase not because of label, but because of desire for some warm soup. Maybe soup sales are down at test space 2 because that particular location had a super sale last week so a large portion of the local consumers are no longer in the soup market this week.
- tel 17y agoYou'd use the statistics from the likely huge amount of sales data that Campbell almost certainly already has to adjust for things like that. You'd also have a magnificent sample size to play around in.