You're missing the point: each of those things is something that you wouldn't hire a fifteen year old to talk about on Twitter with your corporate name attached

You're missing the point: each of those things is something that you wouldn't hire a fifteen year old to talk about on Twitter with your corporate name attached. So they automated one and had it tweet 6000 times per hour. "Don't talk about 9/11, don't use disparaging terms for ethnic groups, and don't promote hate" seem like reasonable rules for a brand ambassador. But the thing was so poorly coded it couldn't even follow the rules of Twitter let alone imitate human interaction.