It seems like memetics wants to be for sociology what genetics is for evolution and biology, but as far as I know they haven't been able to trace "memes" back t

It seems like memetics wants to be for sociology what genetics is for evolution and biology, but as far as I know they haven't been able to trace "memes" back to their neurological roots. It's an interesting idea but won't dislodge prevailing schools of thought until/unless it has its own Watson and Crick moment.