I feel like you need to do a lot more research into this. There's a reason that the highest value cards don't generally offer more than around ~2.3%. You do no

I feel like you need to do a lot more research into this. There's a reason that the highest value cards don't generally offer more than around ~2.3%. You do not receive 2.9% on every transaction, and you need some of that margin to cover your expenses. It seems like your business model is somehow trying to market your customers to transfer partners in exchange for better rewards, but that's just not how it works. The merchants are generally the ones in the driver's seat. As the article points out, they have relationships with customers and they're the ones actually offering compelling high-end rewards. All you are is a random other issuer—you have to compete to get them, not the other way around. (AmEx just lost that competition to Citi.) If you're targeting higher end purchases, the 30 cents is meaningless.