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> What surprising is the cards currently for high-worth users have terrible rewards programs, ie the amex black card. There's a big assumption built into your
by caseysoftware 11y ago
> What surprising is the cards currently for high-worth users have terrible rewards programs, ie the amex black card.
There's a big assumption built into your idea here.. what if the high-worth people don't care about the rewards programs? I assume (no data) that their net worth is high enough that a few percent on the little (in their mind) on their card isn't worth shopping around or even thinking about it.
- _asummers 11y agoWhat you then do is target the perks to be something this hypothetical person would want, which is likely time. If they can save time with your card's perk over that of another card, you win them.
- duskwuff 11y agoOr make the perks special services, rather than monetary rewards. For instance, I've heard of many high-end cards that provide general-purpose concierge services with membership.
- tfigment 11y agoAt least they used to. I got a notice last year that the concierge service and some other access program were dropped and things like late fees were increased. At one point, it had a rewards program that they also discontinued and frankly I'm not sure whats left as a benefit on the card. Need to shop for a new card I guess but I hate changing card numbers and updating every website.