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I find it odd that the biggest display of corporate advertising in the events themselves are the skis and snowboards. No other piece of equipment gets to pimp
by timmaah 17y ago
I find it odd that the biggest display of corporate advertising in the events themselves are the skis and snowboards.
No other piece of equipment gets to pimp their name and logos as much. Why?
- nopassrecover 17y agoBecause skiing and snowboarding are the most important pieces of gear in the big events that are also accessible to the general public? Skates are probably the exception but don't tend to generate that same cool factor in general use.
- fhars 17y agoThat, and the fact that they have a big, otherwise unused upper surface. Where would you put a big honking logo on a skaters shoe?
- pedalpete 17y agoIt would also be nearly impossible for the IOC to say 'cover that logo on the base' as you would be changing the sliding characteristics of the ski or snowboard.