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That's right.Google and Yahoo won't be able to scan users' mail and deliver targeted ads anymore. Encrypted email will also prevent Google and Yahoo from extra
by dineshp2 11y ago
That's right.Google and Yahoo won't be able to scan users' mail and deliver targeted ads anymore.
Encrypted email will also prevent Google and Yahoo from extracting insights about users and it's safe to assume the management at these companies are not particularly excited about the prospect of encrypted email.
- newjersey 11y agoI thought the idea was that they derive more insight from bulk or other commercial mail which will continue to remain unencrypted (maybe signed?) than from personal emails. I imagine it is a hassle for Google to avoid ads in sensitive topics like "grandma fell from the roof" and "mr snugglepuff just got diagnosed with cancer". If person to person emails were encrypted, I'd think the emails from Target and Amazon would still not (is my argument flawed? It feels flawed but I can't put my finger on the flaw.)
- dave2000 11y agoGoogle could place ads based on what the user was typing prior to sending, or reading reading post decryption. It would be no more intrusive than any website knowing what users are doing whilst surfing.
- coldtea 11y ago>I imagine it is a hassle for Google to avoid ads in sensitive topics like "grandma fell from the roof" and "mr snugglepuff just got diagnosed with cancer". Avoid them? They are their most profitable kind of ads...
- newjersey 11y agoMaybe using signals there to serve ads elsewhere (i dont have any inside information)but ads on Gmail have certain restrictions. https://support.google.com/adwordspolicy/answer/6210602 https://support.google.com/adwordspolicy/answer/6210602 In any case, if you see an ad that you find unacceptable, please report it.