3 ms·

I come from games. It seems like advertising is the only way to effectively "get the word out" about my new game. I'm not seeing how that's useless. I also don'

I come from games. It seems like advertising is the only way to effectively "get the word out" about my new game. I'm not seeing how that's useless. I also don't see the conflict of interest. If I make a bad game and people buy it they're not going to buy my next game so that problem is solved. So I all I'm trying to do through advertising is inform the people who might want a game like the one I created that my game exists and could they please take a look. Where's the problem?

zanny 11y ago
Because you are describing the informational construct known as discovery, which can - and is - provided through many methods in every field, including gaming, and does not require advertising whatsoever. Minecraft is basically a cultural icon now, despite having no effective advertising throughout its growth years. It was only after it was already gargantuan that Minecraft Pocket Edition started seeing adverts, primarily because the parent company ran out of ideas of what to do with their money, which is often the motivator for a lot of advertising budgets. Specific to the games industry, discovery is a problem if consumers both A. have no peer group involved in gaming to get recommendations from and B. have no sources of discovery media (ie, rankings, reviews, etc) to find games themselves. Which I'd definitely say is true - the two largest game stores in the world, Google Play and Steam, have incredibly bad discovery mechanisms built in, and the former's entire market is mostly an appeal to getting on top of said discovery mechanism through psychological manipulation in skinner boxes.
lsc 11y ago
>If I make a bad game and people buy it they're not going to buy my next game so that problem is solved. "one bite at the apple" eh? There are a lot of small companies in America, and a lot of people do businesses under different names. "Was an officer of the company I'm about to buy from involved in shady dealings in the past" is one of those things I'd love to have my consumer research firm research, but it's not something that comes in to play as much as you think, I think. A lot of the games are written by first-timers, or people who's first try flopped because nobody played it (which is similar as to the informational content you are talking about)

zanny 11y ago

Because you are describing the informational construct known as discovery, which can - and is - provided through many methods in every field, including gaming, and does not require advertising whatsoever. Minecraft is basically a cultural icon now, despite having no effective advertising throughout its growth years. It was only after it was already gargantuan that Minecraft Pocket Edition started seeing adverts, primarily because the parent company ran out of ideas of what to do with their money, which is often the motivator for a lot of advertising budgets. Specific to the games industry, discovery is a problem if consumers both A. have no peer group involved in gaming to get recommendations from and B. have no sources of discovery media (ie, rankings, reviews, etc) to find games themselves. Which I'd definitely say is true - the two largest game stores in the world, Google Play and Steam, have incredibly bad discovery mechanisms built in, and the former's entire market is mostly an appeal to getting on top of said discovery mechanism through psychological manipulation in skinner boxes.

lsc 11y ago

>If I make a bad game and people buy it they're not going to buy my next game so that problem is solved. "one bite at the apple" eh? There are a lot of small companies in America, and a lot of people do businesses under different names. "Was an officer of the company I'm about to buy from involved in shady dealings in the past" is one of those things I'd love to have my consumer research firm research, but it's not something that comes in to play as much as you think, I think. A lot of the games are written by first-timers, or people who's first try flopped because nobody played it (which is similar as to the informational content you are talking about)