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Ha. Good question, I didn't think anyone thought about profits any more. Seriously, I'm assuming the same ad driven model that has made Facebook profitable wo
by tryitnow 11y ago
Ha. Good question, I didn't think anyone thought about profits any more.
Seriously, I'm assuming the same ad driven model that has made Facebook profitable would work for a professional network to.
I know I have personally clicked on ads that are related to my profession. I'm far, far more tolerant (even accepting) of B2B advertising than I am of B2C.
It's tricky though. They would have to be careful not to turn it into a pure marketing play. There would have to be safeguards against that.
The key is they would have to keep their eye on the main value proposition:
Becoming the number one way professionals connect with the idea, events, and people who can help them do their jobs better.
- ajmurmann 11y agoI really like this comment. Now that you mention it, I feel the same way about B2B ads. I wonder if there are studies about that.
- bliti 11y agoAnd how is that different from Facebook? I'm not being a troll. Just exploring your thoughts.
- eru 11y agoIn the same way Ravelry is different from Facebook.
- bliti 11y agoI hadn't even heard of Ravelry. Thanks to your comment, I'll check it out. :)
- eru 11y agoThanks for going to the effort and checking it out. For other people who don't know (and don't want to make the effort): my argument was that special purpose social networking sites can do well. Even if with a bit of hacking (and `apps') you could replicate most of their functionality on Facebook. Ravelry is for knitting and associated crafts.
- dozzie 11y agoAnd would that be similarly profitable to their current premium account model? (Mainly bought by recruiters, hence the target audience)