4 ms·

How would that make money? I mean profits not revenue.

by bliti 11y ago

home_boi 11y ago
People spend more time on the website -> more ads shown
- dennisgorelik 11y ago
  Ads deliver many times less money than paid subscriptions from recruiters.
  - hanniabu 11y ago
    They don't have to stop generating revenue from recruiters, it just wouldn't be their focus if they went in this other direction.
  - tamana 11y ago
    Recruiters are advertisers! Recruiters pay LinkedIn to show messages to users.
deleted 11y ago
[deleted]
tryitnow 11y ago
Ha. Good question, I didn't think anyone thought about profits any more. Seriously, I'm assuming the same ad driven model that has made Facebook profitable would work for a professional network to. I know I have personally clicked on ads that are related to my profession. I'm far, far more tolerant (even accepting) of B2B advertising than I am of B2C. It's tricky though. They would have to be careful not to turn it into a pure marketing play. There would have to be safeguards against that. The key is they would have to keep their eye on the main value proposition: Becoming the number one way professionals connect with the idea, events, and people who can help them do their jobs better.
- ajmurmann 11y ago
  I really like this comment. Now that you mention it, I feel the same way about B2B ads. I wonder if there are studies about that.
- bliti 11y ago
  And how is that different from Facebook? I'm not being a troll. Just exploring your thoughts.
  - eru 11y ago
    In the same way Ravelry is different from Facebook.
    - bliti 11y ago
      I hadn't even heard of Ravelry. Thanks to your comment, I'll check it out. :)
      - eru 11y ago
        Thanks for going to the effort and checking it out. For other people who don't know (and don't want to make the effort): my argument was that special purpose social networking sites can do well. Even if with a bit of hacking (and `apps') you could replicate most of their functionality on Facebook. Ravelry is for knitting and associated crafts.
- dozzie 11y ago
  And would that be similarly profitable to their current premium account model? (Mainly bought by recruiters, hence the target audience)
deleted 11y ago
[deleted]
grrowl 11y ago
As you can see, their current strategy is on a trend for not making any money at all. Personally I abhor LinkedIn, use it sparingly when I'm looking for work and wish it were deactivated the rest of the time.

How would that make money? I mean profits not revenue.

by bliti 11y ago

How would that make money? I mean profits not revenue.

home_boi 11y ago

People spend more time on the website -> more ads shown

dennisgorelik 11y ago
Ads deliver many times less money than paid subscriptions from recruiters.
- hanniabu 11y ago
  They don't have to stop generating revenue from recruiters, it just wouldn't be their focus if they went in this other direction.
- tamana 11y ago
  Recruiters are advertisers! Recruiters pay LinkedIn to show messages to users.

deleted 11y ago

[deleted]

tryitnow 11y ago

Ha. Good question, I didn't think anyone thought about profits any more. Seriously, I'm assuming the same ad driven model that has made Facebook profitable would work for a professional network to. I know I have personally clicked on ads that are related to my profession. I'm far, far more tolerant (even accepting) of B2B advertising than I am of B2C. It's tricky though. They would have to be careful not to turn it into a pure marketing play. There would have to be safeguards against that. The key is they would have to keep their eye on the main value proposition: Becoming the number one way professionals connect with the idea, events, and people who can help them do their jobs better.

ajmurmann 11y ago
I really like this comment. Now that you mention it, I feel the same way about B2B ads. I wonder if there are studies about that.
bliti 11y ago
And how is that different from Facebook? I'm not being a troll. Just exploring your thoughts.
- eru 11y ago
  In the same way Ravelry is different from Facebook.
  - bliti 11y ago
    I hadn't even heard of Ravelry. Thanks to your comment, I'll check it out. :)
    - eru 11y ago
      Thanks for going to the effort and checking it out. For other people who don't know (and don't want to make the effort): my argument was that special purpose social networking sites can do well. Even if with a bit of hacking (and `apps') you could replicate most of their functionality on Facebook. Ravelry is for knitting and associated crafts.
dozzie 11y ago
And would that be similarly profitable to their current premium account model? (Mainly bought by recruiters, hence the target audience)

deleted 11y ago

[deleted]

grrowl 11y ago

As you can see, their current strategy is on a trend for not making any money at all. Personally I abhor LinkedIn, use it sparingly when I'm looking for work and wish it were deactivated the rest of the time.