Like with their hackable instant order button, I would expect that at least for the short term, they want to use it as a way to make purchasing as fast and easy

Like with their hackable instant order button, I would expect that at least for the short term, they want to use it as a way to make purchasing as fast and easy as possible, obviously to maximize their income. Longer term, conversational AI is clearly the next huge thing in sales and customer interaction, and they probably want to start progressively building grounds in that domain