I (mostly) agree that advertising is a good thing. I also think that there are many different kinds of advertising; some of the more blatant and intrusive perha

I (mostly) agree that advertising is a good thing. I also think that there are many different kinds of advertising; some of the more blatant and intrusive perhaps being the kind that people are getting fed up with. To run with your milk example, my wife and I recently learned of Danzeisen Dairy (http://www.danzeisendairy.com); http://www.danzeisendairy.com); a state-local dairy producer who recently started selling their milk in at our local grocer. We didn't learn of them through an ad in the local paper, or a TV spot, or display ads on the web. The bottles were just there, in the local grocer. But before anyone thinks they aren't advertising... the milk was in cutsey little glass bottles, adorned with their logo, the words "Local" - "delivered farm fresh" in retro script, and they "just happened" to be located at eye level on the milk shelf. Not advertising? Ha! ... but it wasn't blatant and obtrusive.