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Are you suggesting that no other games used the word 'candy' in their title prior to Candy Crush? All those developers would suddenly be hit by this trademark,
by joosters 11y ago
Are you suggesting that no other games used the word 'candy' in their title prior to Candy Crush?
All those developers would suddenly be hit by this trademark, and would be forced to rename their pre-existing games, unless they can afford to lose money on some expensive lawyers.
- biot 11y agoPrior use is a defense against a trademark claim. Yes, it may involve lawyers to enforce that right, but the reality of the business world is that if you have a name you want protected, then you register for a trademark of that name (and if you don't get it, pick another name). Otherwise, be prepared to have to fight for it if someone registers the name you're using after you had the opportunity to do so but didn't.