I don't think this is a relevant statistic. Sparkfun makes money by selling items, not page views. There might not even be much correlation between page views

I don't think this is a relevant statistic. Sparkfun makes money by selling items, not page views. There might not even be much correlation between page views and sales: If only 1% of their page views are actually people buying things, you could have double the actual sales or half as many and only move total page views by <= 1%.