You can say Kik was a dick, but they were actually super nice about it. They own the name kik in world trademark offices (this is a long and expensive process),

You can say Kik was a dick, but they were actually super nice about it. They own the name kik in world trademark offices (this is a long and expensive process), they, under law, would be considered a famous mark and get the highest trademark protections, and they wanted to release a package called kik. If they didn't get Azer to change it, they would lose their entire trademark (it seems silly, but true). I actually have received a nasty Trademark C&D in the past from NY attorneys (I live in Canada), and being told by our lawyers that it's actually on the "friendly" side of C&Ds they've seen. So what Kik did, and not get lawyers involved was actually the best way to handle it. Just look at the C&D and convo between Pair and Pair on TechCrunch. Azer was actually the one being a dick, responding with "fuck you". You wouldn't expect someone to name an npm package called Disney or Apple or Microsoft or Intel. Side note: if Kik were really being dicks, they could have sued Azer and forced him to appear in court, and Azer would likely lose. Also, kik also has a unique spelling and Kik owns Kik.com, it makes it harder for Azer to argue "look at square" (where square is too generic of a word). Trademarks are weird, and unless you're a trademark lawyer or been sued, they may come across as stupid, but they really aren't.