If you look at the demos for Bitmoji they probably skew _older_ than snapchat. Snapchat is in the unenviable of position of needing to grow marketshare amongst

If you look at the demos for Bitmoji they probably skew _older_ than snapchat. Snapchat is in the unenviable of position of needing to grow marketshare amongst older people (until they figure their UX this will continue) so I suspect they are working incrementally up (in age) to capture demos. Also bitmoji is very easily monetized. And custom keyboards in iOS was an incredible boon to their business.