They note that Amazon is "afraid of services that compare their prices with other stores". It's more likely Amazon just doesn't see the value. Why would they w

They note that Amazon is "afraid of services that compare their prices with other stores". It's more likely Amazon just doesn't see the value. Why would they want to pay a company to drive traffic to Amazon, only when Amazon's prices are lower? Otherwise, they actively drive traffic to their competitors? Amazon is not in dire need of traffic, and with their algorithmic pricing, information is an advantage. Perhaps there is a business case that can be made. But, OTOH, it doesn't strike me as irrational that Amazon would rather not.