For some context: The original announcement - http://www.sparkfun.com/commerce/news.php?id=305 http://www.sparkfun.com/commerce/news.php?id=305 The aftermath

For some context: The original announcement - http://www.sparkfun.com/commerce/news.php?id=305 http://www.sparkfun.com/commerce/news.php?id=305 The aftermath - http://www.sparkfun.com/commerce/news.php?id=322 http://www.sparkfun.com/commerce/news.php?id=322 I expected traffic after the promotion to be significantly larger, but there seems to be no effect. So the $100k really had no affect on the number of customers they have, and though it seemed brilliant at the time, may in fact be a failure. The lesson: big publicity which doesn't last long probably won't get you anywhere.