Ah, I guess I skimmed over the middle of the paragraph, and just saw the 1-800 Flowers at 30% off. So, I guess they're hoping to sell a whole lot more cards at

Ah, I guess I skimmed over the middle of the paragraph, and just saw the 1-800 Flowers at 30% off. So, I guess they're hoping to sell a whole lot more cards at 1-9% off than 10-30% off. I knew I was missing something obvious.