Start from the premise that existing forms of human communication are far from optimal. Come up with a delightful, game-like interface for collaborating on thou

Start from the premise that existing forms of human communication are far from optimal. Come up with a delightful, game-like interface for collaborating on thoughts, arguments, knowledge, etc. Step out of the matrix of predefined forms like "chat", "mail", "wiki", "forum". Get the clients very, very right. Establish a brand so strong that people can't stop talking about it. Make the technology so great that lovers want to use it to get closer to each other.