Betterment and Wealthfront are just showing Vanguard and Schwab how to do business in the future. Their UI/UX is easily copied. The startups are betting on th

Betterment and Wealthfront are just showing Vanguard and Schwab how to do business in the future. Their UI/UX is easily copied. The startups are betting on that the big guys will continue to be incompetent in UI/UX. Maybe that bet will pay off, but it's not a bet I would make.