Shouldn't this service be marketed to credit card companies instead of credit card users? If I get a fraudulent charge on my credit card I can just dispute it a

Shouldn't this service be marketed to credit card companies instead of credit card users? If I get a fraudulent charge on my credit card I can just dispute it and have it removed. What value do I get with privacy.com that I don't already have that is worth the extra fees I have to pay?