While I agree with you on all of those points, I think that there's still something to be said about usability and quicker innovation for managing/reviewing you

While I agree with you on all of those points, I think that there's still something to be said about usability and quicker innovation for managing/reviewing your finances. I personally use Vanguard and love them, but their site was really really difficult for me to use when I joined, and it's still not great after a big refresh. For those who are serious about getting the lowest possible fees and the maximum return, usability might not be a big deal. A lot of people are really drawn by shiny things, though, and shiny is not something that larger financial institutions have ever been good at. I don't think that this really counters any of your points, only justifies why I think some people might want to use services like Wealthfront and Betterment.