Dyson do actually know a thing or two about making lightweight, high-performance electric motors plus they do actually sell product in volume. There was uproar

Dyson do actually know a thing or two about making lightweight, high-performance electric motors plus they do actually sell product in volume. There was uproar a few years ago when Dyson moved their manufacturing out of the UK to Malaysia. I imagine that they will use their Malaysian factories too, further down the line, should the electric car product prove to be successful. I imagine that the styling and colours that Dyson will use for their car will be very different to anything that has gone on before, the result will not look like a 'normal' car. Dyson also have a loyal and rich customer base, people that trust the brand and see qualities in the brand that they would want in a car, e.g. dependability, getting the job done. The article only really cites something vague about battery R+D, that really need not imply a car. Dyson have a lot of batteries in their products and investing in that area makes sense for their product line up. Better batteries, with more power and portability, could be a major USP for them, no need for car side-project. If this were their intent, the R+D plus initial manufacturing facility would cost many millions more than this level of government grant. The sums involved in this are not huge and it could be for just 'batteries for hoovers' that they are making.