3 ms·

Embrace, Extend and Extinguish.

• JungleGymSam 11y ago
  I don't think that applies here. It's their own service.
  • joshAg 11y ago
    That's always how it works. They make a service that matches the others in features. That's embrace. Then they gave a large amount of storage (relative to the other free offerings) to convince people to come over to their service instead of the others. That's extend. Then once they've weathered the cost of providing so much free storage better than the others and/or gotten a bunch of entrenched customers, they severely reduce the amount of free storage with no warning or grandfathering. That's extinguish. If you switched over to them from someone else for the extra amount of storage for the free tier, you're fucked. You need to download and store elsewhere (up to) 10 GB, and do it fast before they charge you.