I'd be interested in seeing more variations. I don't think it's as simple as exposure increasing sales by a constant factor. I imagine there are diminishing ret

I'd be interested in seeing more variations. I don't think it's as simple as exposure increasing sales by a constant factor. I imagine there are diminishing returns for some types of games, particularly narrative style games with lower replay value. There's also an argument that only showing a portion of a game would get people to buy the game to finish it themselves. Unless there's an option for revenue sharing between streamers and game makers, which creates more of a win/win situation. I can imagine arrangements in the future where popular streamers are contracted by game companies, and only those streamers have permission to stream a game. Or they hire a streamer to produce the video for them, then upload it and collect the ad revenue in perpetuity. Sometimes the arguments against small companies being rightly worried about not generating enough revenue start sounding like the offers of "exposure" that designers often receive in exchange for unpaid work.