Based on the Startup School podcast episode I heard with Emmett, it sounded like it was less that gaming was popular (I think he said it was 2% of traffic) and

Based on the Startup School podcast episode I heard with Emmett, it sounded like it was less that gaming was popular (I think he said it was 2% of traffic) and more that it was the only content that Emmett actually liked watching. (Not trying to disagree with you, given that you were there, more trying to give another perspective.)