Not sure it matters. Only a small handful of people can turn a profit on a solely ad-backed games. The Flappy birds of the world, which immediately inspire a wa

Not sure it matters. Only a small handful of people can turn a profit on a solely ad-backed games. The Flappy birds of the world, which immediately inspire a wash of cheap copy-cats. Games like subway surfers and sonic dash still need some IAP money -- a high production value game costs about $3m to make these days so no major studio would trust a solely ads backed game.