There's a J G Ballard short story where roads of the future are sponsored by tire companies and if you don't have the right tires, you get an awful, noisy reson

There's a J G Ballard short story where roads of the future are sponsored by tire companies and if you don't have the right tires, you get an awful, noisy resonance through your vehicle. So you have to buy the tires du jour. But then another company gets the sponsorship, and so on..