I would argue very few, if any, purchases are purely rational, non-addictive, and non-manipulative. Most products play off of our own varying degrees of "menta

I would argue very few, if any, purchases are purely rational, non-addictive, and non-manipulative. Most products play off of our own varying degrees of "mental illness" and addiction -- be that video games, coffee, high-calorie content food, cars, clothes, big houses, and so on. Still, I'd rather be ill with my stuff than healthy without.