No. It does not matter that it is about. No one is going to read the fine print. You need to get the perfect slogan that appeals to the dumbest person on street

No. It does not matter that it is about. No one is going to read the fine print. You need to get the perfect slogan that appeals to the dumbest person on street. My Gramps does not give a f888 about security or encryption. He cares a lot about civil liberties. Ask a random person on street "do you care about encryption?" v/s "Do you care about civil liberties?" and see the response. People who want abortion rights call themselves "pro-choice" where in reality it is about denying choice to a baby. People who want abortion ban call themselves "pro-life" where in reality they are denying woman right on her own body. The terminology makes all the difference and growth hackers in bay area understand it far too well. When apps ask for you phone number they say "This will help to keep your account secure" but in reality the number is being used to identify you as individual.