It's definitely going to come down to your own budget. When I launched SnailPad (www.snailpad.com) I decided that I wouldn't spend anything out of my own pocket

It's definitely going to come down to your own budget. When I launched SnailPad (www.snailpad.com) I decided that I wouldn't spend anything out of my own pocket -- if SnailPad could afford something on it's own, that's how I'd buy it. In reality, that meant that I pretty much had to cold call people all day for the first few weeks. In my case, I specifically targeted real estate agents, insurance salesmen and lawyers that had large print ads in my local newspapers. I figured that if they were already buying print stuff, I wouldn't have to convince them of the value. One other thing: you should include these words (in some variation) in any initial phone call or email you send someone: "I'm not trying to sell anything, just get advice..." :) Good luck!