I'm not so sure. There's a lot you get can from simply running basic analytics and an NPS survey. You should also be constantly talking with customers. Ideally

I'm not so sure. There's a lot you get can from simply running basic analytics and an NPS survey. You should also be constantly talking with customers. Ideally you'd already know where the site/app is failing purely based on those interactions. If they can pull in data from various sources (Stripe, SFIQ, etc), that's where this product could be really exciting.