You can side-load apps, but the watch is very tightly dependent on the phone apps - without them it's essentially just a regular watch. If Pebble were to go bus

You can side-load apps, but the watch is very tightly dependent on the phone apps - without them it's essentially just a regular watch. If Pebble were to go bust, I'd hope they'd at least open-source the api. Unless they do this, the minute an Android/iOS update breaks the Pebble app the watches become useless.